Probably the best $16 you or your organization could ever spend. It asks five simple questions: What is our Mission? Who is Our Customer? What Does the Customer Value? What are Our Results? What is Our Plan?

This book challenges organizational leaders to make it the business of every staff member from the most junior to the most senior to be able to answer these questions. On first glance it seems these are simple questions with simple answers. Take just 30 seconds on each question, we might sheepishly realize that there are crucial gaps in organizational knowledge. If not, kudos to you and your organization for closing the loop. Want to get to the point where the answers are at hand? This book provides you  with facilitation questions for either personal study or group work.